The Plaza Theatre: El Paso’s Historic Gem

Tucked away in downtown El Paso lies the Plaza Theatre, a venue steeped in history and charm. First opening its doors on September 12, 1930, this iconic establishment has evolved into a cornerstone of the city’s cultural scene. Its journey from a luxurious movie palace to a revered performing arts center reflects the changing times and enduring spirit of El Paso.

A Grand Opening

The Plaza Theatre was the vision of Louis L. Dent, a prominent figure in El Paso’s business community during the early 20th century. Architect W. Scott Dunne designed the building to exude an air of opulence and escapism. Constructed at a cost exceeding $1 million—an extraordinary sum at the time—the theater set a new standard for luxury and entertainment in the region.

The theater’s design drew inspiration from Spanish Colonial Revival architecture, boasting hand-painted ceilings, elaborate wrought ironwork, and sweeping staircases. A key highlight was the installation of the Mighty Wurlitzer Organ, a rare treasure even then, used to accompany silent films and now a symbol of the theater’s enduring legacy.

The Height of Popularity

During the 1930s and 1940s, the Plaza Theatre stood as a beacon of entertainment. It showcased blockbuster movies, vaudeville acts, and special events. Its allure attracted Hollywood stars and national touring productions, solidifying its place as a premier destination in the Southwest.

Among the most notable events in its early years was the premiere of the 1939 film Juarez. Featuring stars like Paul Muni and Bette Davis, the event drew widespread attention, further elevating the theater’s reputation.

Challenges and Renewal

As times changed, so did the Plaza Theatre’s fortunes. By the mid-20th century, the rise of television and suburban multiplexes led to dwindling attendance. By the 1970s, the once-grand venue faced closure and potential demolition.

El Paso’s community, however, rallied to save this architectural treasure. Preservationists and local leaders joined forces, securing the theater’s status as a historic landmark. In 1989, the El Paso Community Foundation purchased the building, paving the way for an extensive restoration project that began in the early 2000s. This $38 million effort restored the theater’s original grandeur while equipping it with modern amenities.

Revival and Modern Glory

The Plaza Theatre reopened in 2006, reclaiming its place as a cultural hub. Today, it serves as a venue for Broadway shows, concerts, film screenings, and more. The El Paso Symphony Orchestra regularly performs here, and it has become a focal point for events like the El Paso Film Festival.

The theater’s iconic marquee remains a defining feature of the downtown skyline, beckoning visitors and residents alike. Guided tours offer a chance to explore its architectural beauty and learn about its storied past.

Renowned Performers and Events

Over the years, the Plaza Theatre has hosted a diverse array of performers and productions. Legends like Frank Sinatra, Ella Fitzgerald, and Louis Armstrong once graced its stage. Recent years have seen Broadway sensations like The Lion King, Wicked, and Hamilton captivate audiences.

The Mighty Wurlitzer Organ continues to be a cherished centerpiece, featured in special events and silent film presentations. Its presence is a reminder of the theater’s origins and enduring charm.

A Symbol of Community Spirit

More than just a venue, the Plaza Theatre represents the resilience and creativity of El Paso. It’s a space where history and modernity coexist, offering experiences that connect audiences to the city’s past and present.

Whether you’re attending a live performance, taking a guided tour, or simply admiring its architectural splendor, the Plaza Theatre provides a window into El Paso’s cultural soul. For locals and visitors alike, it’s a timeless reminder of the power of community and the magic of the arts.